Week 15 - Prompt Response
Name 3 Ways To Market Your Library and Its Collection Create alert/notification e-mails for new titles While speaking with library patrons, Hursh (n.d.) discovered that patrons have purchased new items from favorite authors, rather than checking them out from their library, because they were unaware that the library was going to carry the titles; "Most people don't even think about turning to the library when their favorite author releases a new book. A concentrated collection marketing effort will change that" (Create FOMO with email section, para. 2). Creating alert/notification e-mails, focused on new titles being added to the collection, with an additional focus on allowing those who opt-in to these e-mails first dibs on placing holds on these titles, would be a great way to promote new collection items. Hursh (n.d.) continues, stating "Holds are a promotional opportunity. And the Fear Of Missing Out (FOMO) is a real and tangible driver of promotional success&
